Breitling has a close relationship with aeronautics for a long time. Willy Brightling, the grandson of the creator of the firm Leon, already in the 1930s supplied the British Ministry of Aviation with onboard chronographs for aircraft. This relationship with aviation becomes closer after Ernest Schneider becomes the firm’s owner in 1979. Schneider — a watchmaker, a specialist in microelectronics and a pilot — again made a successful company from a company whose existence was jeopardized for several years, where he linked the company’s 100 years of experience in chronographs with modern knowledge of time measurement.
In fact, the close relationship of the watch company with aviation becomes apparent when you browse through the richly designed newest Breitling catalog. Each copy of the watch is presented against the background of aviation scenes.
A visit to the Breitling exhibition hall at the exhibition of watches and jewelery held annually in Basel creates a feeling for the visitor that he is more likely at the Aivanotc than at the watch company’s stand. It is precisely the carefully preserved image of aviation watches, along with high quality, technology and, undoubtedly, outstanding design, which creates the charm of the brand.
Breitling’s relationship with aviation is characterized by a healthy compromise. While, on the one hand, the watch brand uses its proximity to aeronautics and, above all, to aerobatics for promotional purposes, on the other hand, aeronautics needs its help. For example, in collaboration with the FAJ Aviation Alliance, the Breitling World Cup aerobatics competition began. The company offers hundreds of young people who are selected at these competitions to take the main course of pilots in the Breitling Academy. Another Breitling project — the Breitling Orbiter — supported an attempt to fly around the earth in a large balloon. In 1988, the experiment failed, because the Chinese government initially did not give permission to fly over the territory of the country, and then it was too late. The Breitling project was successfully completed with a third attempt, undertaken on March 1, 1999, beginning with a departure from Switzerland on March 1, 1999 and ending on March 21, 1999 in Egypt, in the inner part of the Egyptian desert.